How to use clever tactics

We are convinced that success is predictable. With the right strategical initiatives, a league can enhance its position in the long run, achieve higher goals and increase its performance. But how performance is measured at a sports club? Financial figures do not help; the league table ranking only renders a short snapshot in time of a particular factor and does not describe the unexploited potentials of an organisation. Therefore, we have optimally adapted business techniques of strategical planning and performance measurement to the needs of sports clubs.

Translate Strategy into Action – this is the initial idea of the Balanced Scorecard developed by Norton/Kaplan which has proven very popular in the business world for many years. We have translated this concept for sports business and we want to provide professional sports clubs with a scope for their consequent orientation towards their strategy. So we can guarantee that sports clubs do not only think but also act strategically.

Initiation – positioning – possibilities for action – realisation; this is the model for initiation of strategical measures, tailormade by us for team sports clubs. This concept derivated from the St. Gall model offers enough of individual scope for strategical decision-making. By means of professional process moderation, we achieve individual results which help the club to realise its vision.